by Daniel Kanuck
Are you operating in a niche in your business? If not, then you're probably paying way too much on advertising. You see you can get far better results than what you're getting now if you get niche specific with your target audience. For example, if you own an auto repair car shop, you can raise your prices and earn more by going into a niche. So instead of servicing all kinds of vehicles, consider servicing Honda's and change the theme of your business.
Why would you earn more by going into a niche like this? Well the answer should be obvious. You see the prospects that you would be focusing on will perceive you as the go-to guy in your niche. People who own Honda's want their cars to be serviced by someone who knows what they're doing. They will think that you have serviced hundreds of Honda's, so the skill of repairing their Honda shouldn't even be an option.
I didn't figure this out until I came upon the conclusion that I'm making less money in my business than rivals of mine. Once I discovered that they were servicing a different set of customers in my niche, I immediately hopped on the bandwagon and started servicing a group of different customers also. This did wonders in my business, and I think it will do the same for you too.
I do not think a revival of business will be greatly postponed by [Samuel J.] Tilden’s election. business prosperity does not, in my judgment, depend on government so much as men commonly think.
—Rutherford Birchard Hayes (1822–1893)
So how can you focus on a specific group of people in your niche? Well, one way to learn how to do it is by looking at lawyer TV ads. Instead of being a general lawyer, these people are targeting different sets of prospects. One lawyer is targeting on the job injuries; another lawyer is targeting people with mesothelioma; and another lawyer is targeting car accident injuries. This is just being smart. These lawyers can send their prices through the roof simply because their marketing message is tied to a more specific group of people.
You should to figure out ways to do the same thing also. I'm confident that you can get even more niche specific in your business. And it's important that you do so because as long as you operate in a general, huge market.... you're destined to go out of business sooner rather than later.
So can you come up with any ideas on how to go into a niche in your business? The first step involves totally changing the theme of your business. If you think that this will take a long time, then believe it or not, you won't. The first step is revising all of your ads and other marketing pieces.
Once you have changed your ads, you may want to consider revamping your place of business. If you own a bakery, you could turn your business into a cupcake shop. You could be the number place in town, (or in the state) - that provides excellent cupcakes at low prices.
I am now quite lame, from scuffling, all my fingers stiffened by playing ball. Pretty business for a law student. Yes, pretty enough; why not? Good exercise and great sport.
—Rutherford Birchard Hayes (1822–1893)
You can get creative with your approach, but the goal is to position all of your products and services in a way that seems like the obvious answer to your prospects. Take you time on changing the theme of your business and you will be good to go.
ABOUT THE AUTHORDaniel Kanuck is the owner of the Renegade-Billionaire.com website where he shows you offline marketing secrets you can use to take your offline business to the next level. To learn more, visit the following website for more details: http://www.renegade-billionaire.com.